Using SEO To Enhance Reputation Management

Sometimes the solution to online reputation management hides in how well the brand is publicly presented. This public presentation is referred to as, brand recognition and it’s linked to building a savory reputation. As opposed to an “unsavory” reputation, which is often the result of negative information posted online?

Modern digital marketing concepts call for search engine optimization (SEO) to strengthen the brand through building positive content. Tech Guru Daily (TGDaily) discusses four methods to manage online reputations. Using SEO, it’s possible to push negative information posted online into a lower position in the search results. SEO as a manner of online reputation management, can be easily integrated into any social media feed.

Essentially, the organic nature of search results sometimes takes their own course. Whenever something negative appears online about the product and services that your company offers; immediately write a positive post on either social media or by using a blogging format. An alternate way to respond is networking with the companies that support online businesses by publishing Q&A interviews with either backlinks or an embedded bio link.

In other words, your company’s brand can be positively impacted by SEO insertions. This also means creating “working” partnerships with businesses that provide “leverage links.” Leverage links are a special type of backlinks. Instead of being embedded in the content; they actually refer back to your website through a personal bio of a top executive that’s published on high quality websites.

Remember, online reputation management means to create a positive reflection of your business’ brand. It’s another way to create positive “press” without using an actual press release. Also make time to speak at local events and talk about the best aspects of your brand. Use subtle speaking hints to highlight what your business has to offer.

All forms of advertisements are temporary, unless they appear in a format such as a podcast or videos posted on YouTube. Using SEO and social media are the best ways to manage an online reputation. Because this can reframe the negatives and redirect the focus back to the positives.

How Jose Henrique Borghi Became a Genius of Advertising Media from Scratch

Jose Henrique Borghi is a creative personality and prolific talent in the Brazilian advertising industry. He is believed to be the top most advertisers in the country, and he is well known throughout the media world as an engaging and charismatic entrepreneur. Had it not been for his creative powers, perhaps advertising in Brazil would not have been as vibrant as it is. The campaigns he has initiated have had far-reaching impact in Latin America, for instance, an advert known as Parmalat that depicts children attired like stuffed animals singing memorable jingles, and another one about Luciano and Camargo which is widely loved

The trajectory of Jose Henrique Borghi’s success in advertising can be traced to his school days when he had an opportunity to watch a performance in Castro Neves Theater, which pointed him to a career in advertising. The presentation he attended eventually won a Cannes award for TV commercials and hardly did he know that later in life he too would be the winner of this prestigious award. He graduated from an advertising academy in 1989 and started working with an Ad agency known as Ogilvy where is reputation as a talented editor soon caught the attention of other enterprising people in the industry. The firm he worked for soon became a solid competitor of advertising giants. Click here to know more.

He later partnered with Léo Burnett to start his organization which later became known as Mullen Lowe. The company soon flourished into a vibrant Ad agency even without support from anyone. The rise of their business was solely due to hard work, creativity, and determination. The capital he used for setting up the business came from the sale of coffee. After splitting from his partner in 2006, Jose Henrique piloted the agency to both national and international limelight. As the CEO of Mullen Lowe Brasil, he understands that one needs a unique selling point to succeed. He has advertised international brands like Delta Airlines, Fiat, American Express, Unilever, Globo, and so on.

Yanni Hufnagel: An Expert Basket Ball Coach

When we talk about Nevada Wolf Pack men basketball team, the name that immediately comes to our mind is Yanni Hufnagel. He is a competent and very reliable person when it is about basketball. He is currently assisting Wolf Pack by working under Eric Musselman. Wolf Pack team always follows what Yanni told them because of his skills and his guidelines.

Yanni is also an active recruiter and helps universities to recruit the best talent in Basketball. Due to his extensive experience and thorough knowledge about basketball, Yanni Hufnagel is famous as one of the top recruiters for college basketball team, and he deserves that due to his skills. And that’s why educational instate believes that there would be no other option but to choose Hufnagel as their recruiter so that their team could one day lead the national basketball team.

Before serving Wolf Pack as an assistant coach, he was working with few other famous local teams. Few of the teams were Harvard Crimson, California Golden Bears, and Vanderbilt Commodores. Yanni Hufnagel is a 30 years old, model looking boy. He rose in Scarsdale and completed his formal education at Cornell University.

Yanni Hufnagel is Harvard’s assistant basketball coach, and under his command, Harvard became the winner of Ivy League and made him the hottest young coaches, not is the state but in whole the country. In the NBA, Amar’e Stoudemire is the closest thing to Yanni. He said that you do not have a need to be big or tall to join basketball. All you need is a passion or a spark to do something for y our town, your country and your family. And that is all needed for you to become basketball champion. His team member likes him due to his loving nature and that he support his team very much.

JeanMarie Guenot -Blazing the Trail

JeanMarie Guenot is president and CEO of Amphivena Therapeutics, Inc., a company that develops bifunctional antibody therapies that can be used in the treatment of hematological malignancies.

Jeanmarie Guenot has over 20 years of experience in the biotechnology and pharmaceutical industry and it is her passion. She has experience involving all stages of project and alliance management, venture capital, commercial and corporate development, business development, and pharmaceutical research. Prior to becoming President and CEO of Amphivena Therapeutics, JeanMarie Guenot built SKS Ocular. This was a a start-up ophthalmic company incubator that primarily focused on muscular degeneration, ocular inflammation, glaucoma therapeutics, and the technology to support sustained ocular drug administration.

Geunot was a business advisor for Hoffmann-La Roche in Shanghai and in Basel and in 2003 she joined PDL Biopharma before becoming the Vice President of Corporate and Business Development in 2005. As Vice President, she was able to lead alliance management, mergers and acquisitions, and was able to get licensing taken care of for the company’s commercial products and research portfolios.

All her hard work had not gone unnoticed and JeanMarie Guenot was awarded 2005 BioBusiness Network’s Innovative Bio-Partnering award. She also received the Licensing Executive Society’s Deal of Distinction Award in 2006 on guenotllc.com.

Guenot has an extensive portfolio that includes experience in alliance and management with ophthalmic and neurology disease, cardiovascular diseases, autoimmune diseases, and oncology. Her career began with Atlas Venture where she provided financing for the early stages for life science. She also built life science companies and managed venture capital investments.

Geunot’s career began in the scientific field when she joined Hoffmann-La Roche in preclinical research and development. She worked there as a principal scientist and was in charge of discovering and developing drugs to treat inflammation, oncology, autoimmune diseases, and metabolic diseases. She is trained in physical chemistry and medicinal chemistry. Her main focus was on semi-empirical and quantum mechanical methods for protein structure prediction, drug design, and nuclear magnetic resonance. Guenot began working for Harpoon Therapeutics, Inc. in 2014 and in 2016 she was one of the co-founders of Maverick Therapeutics-a spin-off company of Harpoon Therapeutics.

Read more: Collaboration to Advance T-Cell Engagement Therapies

What Other Women can Learn from Dr. Walden

For the people around the Austin, Texas, Dr. Walden is more than a doctor to them. She is a commentator, media personality and an academician whom many children want to emulate. Other than the medicine career, Dr. Walden has appeared on several TV programs to talk about plastic surgery. They include ABC News as well as Fox news. In writing, she has written a book called Aesthetic Surgery with another writer. She has also made countless publications in the journal of medicine and dentistry. When not practicing medicine, she works as an aesthetic company consultant. Some of the firms that use her expertise are Sciton Inc. as well as Venus Concept and ThermiAesthetics.

 

Recently, Dr. Walden explained that women too could make it in a male-dominated field. She, however, warned women pursuing medicine and business to toughen up as they require determination and confidence. Dr. Walden acknowledges that it is not easy to have a family particularly small children and pursue a demanding career. She advises women to be well thought and organized to succeed. She also tells women there will be a time that they will be made to make a difficult decision about their lives, especially ones that affect them forever.

 

Despite been successful in her career, she has prioritized her two children. She says that their happiness and health comes ahead of her. Dr. Walden says that she considers herself as achievement-oriented. She also terms herself as a woman who thrives on challenges. Dr. Walden spent much of her career in Manhattan, New York City before relocating to Austin, Texas. She made the decision to move after she delivered her two boys. She has received help from her mom and nannies to adapt in her hometown. She has opened a clinic called Westlake Medical Center, and she even does operations here. Despite been a mother of two kids, she says that she is amazed by how women with five kids survive terming it as hectic. Dr. Walden is a graduate of the University of Texas. She has always loved for artistry and creativity. For this reason, she chose plastic surgery. Her parents used to practice medicine.

 

 

Exceptional Health Coverage- USHEALTH Advisor

Choosing an insurance company to take care of the health issues can sometimes be very overwhelming because not all companies offer excellent services and health plans. To be sure of the best company, one can rely on information provided by family, friends and loved ones who have used the services and products of the organization and feel satisfied.

USHEALTH Group is a family of companies which was established with a primary responsibility of providing health coverage services and products for everyone. USHEALTH Group is dedicated to delivering plans that are full portfolio and health policy that is custom to suit their clients’ needs. The organization has been in existence for more than 50 years providing the health coverage services and products. With USHEALTH Group one is sure of flexible, affordable, and assured health insurance plans for its clients. The medical insurance company is built on an active mission which is Helping Other People Everyday (HOPE). The USHEALTH management choose the acronym which they are sure it is a wiser name than their staff, management and contracted Agents all over the world. For the company their mission; HOPE is something that they live on a daily basis, and devotion that they believe is changing the lives of people.

USHEALTH provides career opportunity to a large number of people who serve as their agents all over the world. USHEALTH Agents have the possibility of benefiting from the following

  • Support: USHEALTH knows that if one needs real support, they must have real people as well. USHEALTH are real individuals who ensure total support for their agents.
  • Training: USHEALTH makes sure that their clients are trained to equip them with tools which will enable them to handle their customers with skills and knowledge.
  • Advancement: the insurance company gives their agents active support, as well as modernized products that assist their agents in creating a productive career.

Ever since its establishment, USHEALTH facility has been offering excellent services and health coverage products. It has been giving their clients an opportunity to grow in the midst of the growing health cost. Some of the policies USHEALTH Advisors provide include life, critical illness, short-term accident disability, vision, and dental coverage.

Eric Lefkofsky Continues To Give Back

A few years ago Eric Lefkofsky’s life changed dramatically when his wife, was diagnosed with breast cancer. As anyone would do, the Lefkofsky began the search for any information they could find about this terrible form of cancer. They found that helpful information very hard to find, this frustration led the founder of the $2.2 billion e-commerce company Groupon, to decide to do what he does best, collect, compile, and distribute data. He co-founded Tempus in 2015 and is currently the company CEO. Tempus has developed an operating system that makes it possible for doctors to access anatomic and molecular data coupled with clinical data from every part of the country. Having this data makes it possible for physicians to design a more personalized form of treatment for each patient. Better results are possible when a patient has a treatment plan that considers his or her genetic make-up and the various drugs they took, along with historical results from patients with similar medical backgrounds and the results from similar forms of treatment.

Eric is a native of Michigan, born in Detroit in 1969 and growing up in Southfield, Michigan. He attended the University of Michigan Law School and in 1993 received his Juris Doctor. He has been described as a serial entrepreneur, founding or co-founding several very successful companies, including Lightbank Venture Capital, Echo Global Logistics, and of course Groupon. His business career has suffered both up’s and downs, but in the end, he has been very successful, his estimated net worth is well over $1.5 billion, very successful indeed. Eric’s Forbes Profile Here .

Eric Lefkofsky is not only one of the most successful businessmen in the country he is also well recognized for his outstanding philanthropy. Eric and his wife Liz started the Lefkofsky Family Foundation in 2006. Through this foundation, they support issues including education, human rights, medical research and arts, and culture. The focus on initiatives and research that will enhance the quality of life in the communities they serve. While they are involved in many global efforts, their primary focus is on their hometown of Chicago.

http://lefkofskyfoundation.com for more.

Wengie: Draw My Life Recap

 

The creative platform of YouTube has grown from its humble beginnings in 2005. Originally just a small internet video streaming site with an incredibly niche user base, YouTube has grown as the standard for user generated content and streaming sites. It’s users who upload videos, also known as Content Creators are able to join YouTube in a partnership program if they become popular enough. This partnership allows creators to make YouTube their full time job that provides them a stable income. One Content Creator, Wengie, is one of these people. Wengie is a woman of Chinese descent living in Australia. Her channel has a wide focus of everything from fitness and fashion tips to life hacks and Do It Yourself themed videos. One of these videos; “Draw My Life ♥ Wengie” is part of a trend of content creators drawing scenes of a whiteboard that represent critical moments of their life. Wengie begins her Draw My Life video with a depiction of her birth on January 9th. After some years Wengie explained that as a child she would suck on rice for flavor but wouldn’t eat it, which worried her parents who feared her malnourishment. As a child, Wengie loved ice cream and would attempt to convince her grandfather to purchase it for her every time they met. At four years old, her parents left her with her grandmother and nanny and moved to Australia. She later went to meet them on a plane which she recalls as fun. She then landed in Melbourne. Disappointed by the weather, Wengie’s grandfather attempted to cheer her up by offering the candy Smarties. When seeing her parents for the first time, Wengie began to cry as she did not recognize them. Her grandfather attempted to reassure her that it was her parents. At the time, Wengie’s family was quite poor as they were trying to settle down into a new country. As such, she made many of her own toys. Wengie then goes on to document the other major events of her life such as her job as an accountant and the rise of her personal blog that lead to her YouTube career.

 

Chris Burch Synergizes Fashion and Technology through Burch Creative Capital

To most people, fashion and technology exist separately. This is far from what Chris Burch believes. According to him, fashion borrows a lot from technology. He also highlights that technology borrows a lot from fashion. In the 70’s, most people owned boom box, a music entertainment gadget. It was portable and easy to carry around. The 80’s took a quick transformation to cassette decks and finally a Walkman in the 90’s. A decade into the Walkman saw the birth of iPod. Technology, therefore, is fashionable depending on how advanced a user sees it.

Fashion

As at today, there is a close relationship between fashion and technology. Fashion designers pride themselves in creating revolutionary products through technology. Such ideologies generate high standard products and services. One such person with the ability to synergize fashion and technology is Anouk Wipprecht, a fashion designer hailing from Netherlands.

Anouk marries fashion with technology through her pieces. She describes technology as a field, playground, and laboratory for an experiment. Anouk created modern designs, thanks to technology. The deeper a designer delves into the playground of technology, the more interesting and creative designing becomes. Technology allows designers to showcase their talent.

The Future

Fashion and technology have a symbiosis relationship. Technology can be fashionable depending on its advancement and user. Style depends on technology for production. The two elements have a direct co-existing relationship for either to develop.

Chris Burch

Chris Burch is a successful entrepreneur and investor. He is the brain behind Burch Creative Capital and a luxury brand called Tory Burch. He commits to developing high fashion brands by employing his marketing skills in the industry. Chris has invested in many businesses. He gives sound investment advice to prospective entrepreneurs. Following his vast experience in sales and fashion design, he has built several spanning apparel in the fashion industry. Chris highly promotes the synergy of fashion and technology.

 

 

 

A Good Man: Eric Pulier

Eris Pulier is an entrepreneur, author , philanthropist and genius in programming computers. His love for computers began during his grade school years and keeps growing strong. He graduated high school in the year 1984. He is a Harvard graduate. Having been raised in New Jersey, he now lives in Los Angeles, California. Once an editor for Harvard Crimson. He developed an interest for chronically ill children. Eric Pulier created a website where chronically ill children can chat with others in the same or like situation. It teaches them about their illnesses so tey may understand. He has written a book about the same topic with Hugh Taylor. It sells on Amazon and Ebay. The reviews are all positive and enlightening.

Eric Pulier has interests with the Clinton Global Initiative as well. His first step up began with XPrize. Has experience in public speaking. Aside from these endeavors, he also runs many other areas such as Desktone, Starbright World, Painted Turtle, Trident Capital,Monitor Ventures and AKANA. He is the executive chairman at SOA Software Inc. and founder and CEO of ServiceMesh. He has successfully raised millions in capital funds and charitable organizations.

He is very much involved with his own children. Eric Pullier is the father of four. Yet finds time for running a summer camp for children with chronic illnesses. As his love for children grow, his business seems to flourish. A positive role model and successful businessman. I look forward to learning more on other businesses he may have. His work is very encouraging for everyone involved. I am sure his work will reach many more to come throughout the years.