Sometimes the solution to online reputation management hides in how well the brand is publicly presented. This public presentation is referred to as, brand recognition and it’s linked to building a savory reputation. As opposed to an “unsavory” reputation, which is often the result of negative information posted online?
Modern digital marketing concepts call for search engine optimization (SEO) to strengthen the brand through building positive content. Tech Guru Daily (TGDaily) discusses four methods to manage online reputations. Using SEO, it’s possible to push negative information posted online into a lower position in the search results. SEO as a manner of online reputation management, can be easily integrated into any social media feed.
Essentially, the organic nature of search results sometimes takes their own course. Whenever something negative appears online about the product and services that your company offers; immediately write a positive post on either social media or by using a blogging format. An alternate way to respond is networking with the companies that support online businesses by publishing Q&A interviews with either backlinks or an embedded bio link.
In other words, your company’s brand can be positively impacted by SEO insertions. This also means creating “working” partnerships with businesses that provide “leverage links.” Leverage links are a special type of backlinks. Instead of being embedded in the content; they actually refer back to your website through a personal bio of a top executive that’s published on high quality websites.
Remember, online reputation management means to create a positive reflection of your business’ brand. It’s another way to create positive “press” without using an actual press release. Also make time to speak at local events and talk about the best aspects of your brand. Use subtle speaking hints to highlight what your business has to offer.
All forms of advertisements are temporary, unless they appear in a format such as a podcast or videos posted on YouTube. Using SEO and social media are the best ways to manage an online reputation. Because this can reframe the negatives and redirect the focus back to the positives.