Fabletics is proving itself against online marketing giants

The emergence of activewear as a fashion trend has led to the already crowded online fashion market experiencing monumental growth. It has, therefore, become increasingly difficult for fashion retailers-newcomers especially, to rise above the noise and distinguish themselves as unique. One company that has seemingly defied this is the online retailer Fabletics. Founded in 2013 by Adam Goldenberg, Don Ressler and Kate Hudson, it has emerged in three short years as the go-to provider of fashionable, premium activewear. This is no small feat considering the traditional dominance of the market by more established brands. Unlike traditional online retailers, the company works on a subscription model whereby customers pay a monthly fee to become members. The basic premise is; membership offers exclusivity.

 

Fabletics offers affordability, personalized service, and convenience. Although it is primarily known for its online presence, currently, the company has sixteen physical stores around the country with plans for further expansion. Catering to an increasingly aspirational and media savvy public, the company heavily relies on actress Kate Hudson as its spokesmodel. In having a Hollywood heavy-weight like Kate Hudson fronting the brand, the company has scored a marketing coup.

 

The decline of traditional brick-and-mortar stores has long been attributed to showrooming. This phenomenon sees individuals browsing in-store for products and then looking online for cheaper options and buying them there. Brands like Fabletics have found ways to counter this by using reverse showrooming. As the name suggests, individuals look up items online but then go to a physical store to complete their purchases. This strategy has worked well for Fabletics. Up to 30-50%of customers in their stores are already members. When they try on clothes in-store, these are added to their online cart. This seamless transition between the online and in-store experience has proven a key component of the company’s overall strategy. In addition, Fabletics is continually collecting data from customers about their shopping preferences. This helps to inform trends as well as what is stocked in the stores.

 

Amazon, the online shopping behemoth has dominated the online shopping market for the past few years, and no company’s discourse on marketing strategy is complete without finding a way to counter and compete. Amazon currently controls 20% of the online fashion market. What Fabletics has excelled in doing is selling its members on exclusivity. They counter Amazon by continually reminding their customers that they are purchasing unique pieces. This major selling point has managed to attract a myriad of new customers to the brand. Fabletics has also differentiated itself from Amazon by focusing heavily on research on customer trends. They are constantly engaging customers in order to find out their needs and likes. In doing so, they have been able to build an inclusive and mutually beneficial customer experience. This has been instrumental in building up brand loyalty; the key to any company’s success.

Thor Halvorssen Changes The Human Rights Community

In the past, the image of the average human rights activist was of an introverted individual working in a well meaning way to free political prisoners; Thor Halvorssen has changed the way the public views the human rights community by making it more open to the people of the world through a series of innovations. In 2005, Thor Halvorssen established the Human Rights Foundation, but will probably be remembered as the creator of the Oslo Freedom Forum series of annual events.

Activists, politicians, journalists, and celebrities now come together each year in Norway to learn about the latest issues facing the human rights community and people stranded in closed societies. Thor has worked consistently to bring the most important speakers and attendees to the event who he feels have something to say and can expand their contacts through their interactions at the Oslo Freedom Forum. Although the Oslo Freedom Forum was only founded by the Venezuelan born activist in 2009, it has quickly expanded to become the world’s leading conference for members of the human rights community.

The view and actions taken by Thor Halvorssen often differ from other activists who are not willing to make their voice heard in the wider world outside the human rights community; Halvorssen believes it is important to make sure every person in the world has the chance to explore the issue of human rights, no matter what their political beliefs may be. Halvorssen often looks to help those involved in the human rights community by linking them with celebrities and journalists who can assist them in making their voice heard to more people than ever before.

Over the course of his career Thor has also looked to make sure as many people as possible can read and hear about human rights issues facing the people of the world through his work with CNN, the BBC, and The Washington Post. By bringing news of the human rights issues facing people in closed societies across the planet Thor Halvorssen hopes to bring about change in the short term, and inspire future generations to get involved in the human rights challenges facing the people of the world.

Items to consider prior to placing a NBA wager

Betting on the National Basketball Association (NBA) takes patience and money management as outlined by covers.com. Deciphering NBA odds takes practice, research, and picking your spot for a favorable line. Vegas will set a line accurately so if you wait to find an opportunity that one cannot refuse then placing a bet nightly will not be an option. One must take the time to monitor games, analyze players, and stay abreast of the up to the minute news to better your chances of winning consistently. Professional basketball players are paid handsomely, and with 82 games in the regular season one will have to come to the realization that players do not give their best effort every night. By staying on point with the news, one will be able to improve upon their chances to winning a bet; for example, if San Antonio Spurs coach Greg Popovich decides to rest LaMarcus Aldridge you will know that the point spread will be reduced without the use of their starting power forward.

Many teams perform better at home than on the road. Road trips typically take a team to five or six cities in a 10 days span. Generally, the run of the mill squad will struggle as the road trip reaches its end. Mental and physical fatigue is the chief factors in teams performing at a lesser level and should be taken into account when mulling over NBA odds. Positional matchups should be reviewed as well since the game flow differs from one team to the next. For example, the Memphis Grizzlies play at a slower pace than for instance the Golden State Warriors. By doing so, the Warriors may struggle in covering the line with fewer possessions available than on a typical night. Select a website that provides optimal information that takes into account the many factors that move the line.

Covers.com offers up information on Twitter and Facebook such as injuries to watch, referee assignments, game log trends, position by position matchups, teams embarked in back to back games, and teams completing a long road trip. Forums are available as well where all can share their thoughts and ideas for that nights NBA slate. This is helpful because most do not have access to every bit of information that can sway where one bets on one team or their opponent. Namely since NBA teams are known for sitting down a player right before the games tips off.