A Look At How Avaaz Advances An Online Campaign

Avaaz is an international online activist network that is based in the United States. They promote online campaigns about issues that are important to people around the world including poverty, war, human rights, climate change, animals rights, and corruption. This organization was co-founded in 2007 by MoveOn.org and Res Publica.
The stated goal of Avaaz is to make the world we live in more closely match the world that most people want. This means increased equality, less conflict, more respect for our fellow humans and animals, and climate change being seriously addressed. While most of the campaigns it supports are wholly online only members of the organization do occasionally hold in-person ralleys that are meant to draw the presses attention to a particular issue.
Avaaz has a core team of individuals on six continents and additionally has thousands of volunteers that work with the organization. Due to its global nature, many campaigns are translated into 17 languages around the world enabling an international audience to join in and give their support. This support materializes in such online activities as petition signing, contacting government officials and politicians, and providing funds in order to run media campaigns that reach a broader audience.
The ideas for the campaigns that Avaaz runs comes from the organization’s members. Anyone can submit an idea which is then vetted by a team of specialists at Avaaz. If the idea meets their approval it is then tested with a select group of members of the organization. If the idea seems to have broad appeal it then shown to the entire membership of Avaaz so that it can be acted upon. The Economist likes the way that Avaaz advances ideas as it brings people together instead of separating them.

For more information follow Avaaz on Twitter.

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