Lori Senecal is the Global CEO of Crispin Porter & Bogusky. She confirms that her success was influenced by the successful lives that her older siblings lived which gave her the motivation to strive to achieve her goals in her career.
Lori pursued a Bachelor’s degree in Sales and Marketing. Using these skills and her talent, she steered every company she worked for to a better path from when she first started. This dedication that she has to make the companies she works for, as well as people, better is what has led to her being successful as numerous institutions are eager to have her on their team. Check out huffingtonpost.com to know more.
In the year 2003, she started and steered a marketing unit for young adults called TAG Ideation. Lori has vivid expertise in the field of data analysis. She has worked with a lot of international companies and brands. Some include Staples, Applebee’s and Nestle as well as Xbox. She also worked for Coca-Cola as their Global Accountant Director. She worked for DDB Worldwide Communications Group Incorporated for three years since 2005. Her position in the company was the Chief Marketing Officer.
McCann Worldgroup Incorporated through their subsidiary McCann Erickson Worldwide promoted her to the job title of Co-Managing Director of TAG in New York. This was due to her role in the startup of TAG. She was later promoted to work for the mother company as their Accountant Management Director as well as their Executive Vice President. In the year 2009, she became the President as well as CEO and Partner at Kirshenbaum Bond and Partners.
In the years of 2014 & 2015, Lori worked as a Director as well as the CEO of MDC Partners Incorporated, and in the third month of 2015, she was given the position of Director at Advertising Council Incorporated. She has quite a lot of awards including her recognition in 2017 as being among the Most Creative People in Business. Check out youtube.com
Her role in her current company is to manage and oversee all international offices as well as enhance the growth of the company. Her leadership has made the company be recognized in the Creativity Innovators of the Year. She was also named in 2016 as an Agency Executive to Watch.