How Jose Henrique Borghi Became a Genius of Advertising Media from Scratch

Jose Henrique Borghi is a creative personality and prolific talent in the Brazilian advertising industry. He is believed to be the top most advertisers in the country, and he is well known throughout the media world as an engaging and charismatic entrepreneur. Had it not been for his creative powers, perhaps advertising in Brazil would not have been as vibrant as it is. The campaigns he has initiated have had far-reaching impact in Latin America, for instance, an advert known as Parmalat that depicts children attired like stuffed animals singing memorable jingles, and another one about Luciano and Camargo which is widely loved

The trajectory of Jose Henrique Borghi’s success in advertising can be traced to his school days when he had an opportunity to watch a performance in Castro Neves Theater, which pointed him to a career in advertising. The presentation he attended eventually won a Cannes award for TV commercials and hardly did he know that later in life he too would be the winner of this prestigious award. He graduated from an advertising academy in 1989 and started working with an Ad agency known as Ogilvy where is reputation as a talented editor soon caught the attention of other enterprising people in the industry. The firm he worked for soon became a solid competitor of advertising giants. Click here to know more.

He later partnered with Léo Burnett to start his organization which later became known as Mullen Lowe. The company soon flourished into a vibrant Ad agency even without support from anyone. The rise of their business was solely due to hard work, creativity, and determination. The capital he used for setting up the business came from the sale of coffee. After splitting from his partner in 2006, Jose Henrique piloted the agency to both national and international limelight. As the CEO of Mullen Lowe Brasil, he understands that one needs a unique selling point to succeed. He has advertised international brands like Delta Airlines, Fiat, American Express, Unilever, Globo, and so on.

José Borghi produces award winning commercials in Brazil.

The advertising leader whose deeds are the strength for the creation of his group, Mullen Lowe, Brazil’s unequaled and very much respected marketing events, is Jose Borghi. One of Jose’s most celebrated and winning events is amusingly titled “Mammals Parmalat.” In this televised promotional which was showcased all across the nation of Brazil, children are shown dancing joyously and singing happily to famous Brazilian jingles. The remarkable and noteworthy characteristic of this televised promotion is that all of the children are dressed in set of clothes designed to resemble the bodies of living stuffed animals.

Jose Borghi’s achievements are without equal in the multifaceted world of publicity. Jose’s professional endeavors initiated while he was still a student in middle school. Jose’s sister asked her brother Jose to attend a local theater with her, to be seated and take pleasure in a production showcasing highly respected, profitable televised promotions. The theater showcased an assortment of highly artistic commercials; every one of the showcased promotions were legendary all across the nation of Brazil for their highly imaginative commercials. The promotions that were exhibited at the event each had attained a trophy for their creative exhibition standards from the world famous Cannes Film Festival. Every producer in charge of the televised productions was given a trophy. These trophy awards were created to resemble golden lions, which awestruck Jose. When he witnessed those attention-grabbing lion trophy awards, he right away understood that he would make an effort to labor diligently to be an ingenious creator of promotions himself.

Jose is educated from the PUC Campinas. From there, Jose was given his degree in Advertising. Jose later advanced to his first job, the Standart Ogilvy, in 1989. Jose then improved his expert know-how while employed at Leo Burnett. Jose, alongside his friend and partner, Erh Ray, made a promotional business enterprise, and named the enterprise with their combined names, BorghiErh.The name was updated to Borghi Lowe, after Lowe initiated a buy out. They then joined with Mullen Lowe Brasil and the Mullen Group, to make the enterprise, Mullen Lowe.