Duda Melzer is the current chairperson and president of Grupo RBS that is a major media company in Brazil. He is also the chairperson and founder of e.Bricks which is a digitally focused investment company. It has its operations in the United States of America and Brazil. He also serves on the board of E.Bricks digital, Wune.com.br, Iberia Carmago foundation and Biennial of Mercosul. He is also one of the regular participants in special conferences such as by Allen & Co, By Sun Valley and Google, by Zeitgeist.
Duda Melzer graduated from PUC-RS University with a degree in Business Administration. He also went on to the United States to study MBA at the University of Harvard. His career started in the United States when he began working as a consultant for the Booz Allen Hamilton. He later on went to serve as a financial analyst at Delphi. After that, he went on to serve the Boxtop media non-traditional company as its director general.
In 2015, the third generation in the Sirotsky Family, he was chosen to be among the list members of leaders for the family enterprise for Cambridge Institute. The institute brings together from all new generations of family members annually around the world, 25 people who take leadership roles in family business and are considered to be good examples and role models to society.
Duda Melzer significant influence has always been John A. Davis, who is the professor at Harvard and an expert in family business and one of the most sought consultants in the world today. For Duda, the distinguishing feature of any successful business is good governance. He has implemented developed strategic concepts from consultations with the most influential thinkers in the world of business these days: Ram Charan & Jum Collins.