How Jose Henrique Borghi Became a Genius of Advertising Media from Scratch

Jose Henrique Borghi is a creative personality and prolific talent in the Brazilian advertising industry. He is believed to be the top most advertisers in the country, and he is well known throughout the media world as an engaging and charismatic entrepreneur. Had it not been for his creative powers, perhaps advertising in Brazil would not have been as vibrant as it is. The campaigns he has initiated have had far-reaching impact in Latin America, for instance, an advert known as Parmalat that depicts children attired like stuffed animals singing memorable jingles, and another one about Luciano and Camargo which is widely loved

The trajectory of Jose Henrique Borghi’s success in advertising can be traced to his school days when he had an opportunity to watch a performance in Castro Neves Theater, which pointed him to a career in advertising. The presentation he attended eventually won a Cannes award for TV commercials and hardly did he know that later in life he too would be the winner of this prestigious award. He graduated from an advertising academy in 1989 and started working with an Ad agency known as Ogilvy where is reputation as a talented editor soon caught the attention of other enterprising people in the industry. The firm he worked for soon became a solid competitor of advertising giants. Click here to know more.

He later partnered with Léo Burnett to start his organization which later became known as Mullen Lowe. The company soon flourished into a vibrant Ad agency even without support from anyone. The rise of their business was solely due to hard work, creativity, and determination. The capital he used for setting up the business came from the sale of coffee. After splitting from his partner in 2006, Jose Henrique piloted the agency to both national and international limelight. As the CEO of Mullen Lowe Brasil, he understands that one needs a unique selling point to succeed. He has advertised international brands like Delta Airlines, Fiat, American Express, Unilever, Globo, and so on.