Don Ressler Created Strategies to Make TechStyle Better

TechStyle has been a very successful company since they first started and that is due mostly to the fact that Don Ressler worked so hard at making different strategies for the brand. Because of the options that Don Ressler had for his company, he was able to make it better than what many of the other companies that were similar were able to do in the same time. It was something that set Don Ressler apart from other people and made things much better for people who needed to get everything that they could out of the brands that were related to TechStyle.

 

Don Ressler knew that starting a brand would be hard and it could be difficult to make brand recognition a possibility. He also knew that he would have to do something to make the brand better than what other people had going for them. There were many times when Don Ressler felt like he would need to make changes to the brand but the recognition aspect came when he found that there were celebrity endorsers who would be able to make the brand better and do more for the things that were going on in the business.

 

By positioning his company in an area like Silicon Valley, he was able to make sure that he would always have access to the newest technology. He wanted to be able to do this because it was such a big part of the company and because without new tech, the TechStyle companies would be pointless. Silicon Valley is a community and he knew that when he chose to go into the valley. By doing this, he gave himself a great chance at being able to try new things and get more out of the options that he had for technology within the brand.

 

The TechStyle brands have mostly been so successful because they provide people with something that they need: convenience. Don Ressler knew that most women and people in general needed to have convenient options that they could use when they were doing shopping for different needs that they had. By making the clothes shopping process as convenient as possible, Don Ressler did what he could to promote better branding and make things better for women around the country who wanted to be able to shop while they were doing new things. All of this added up and made the TechStyle brands extremely successful. https://www.linkedin.com/in/don-ressler-328b4618

How Jose Henrique Borghi Became a Genius of Advertising Media from Scratch

Jose Henrique Borghi is a creative personality and prolific talent in the Brazilian advertising industry. He is believed to be the top most advertisers in the country, and he is well known throughout the media world as an engaging and charismatic entrepreneur. Had it not been for his creative powers, perhaps advertising in Brazil would not have been as vibrant as it is. The campaigns he has initiated have had far-reaching impact in Latin America, for instance, an advert known as Parmalat that depicts children attired like stuffed animals singing memorable jingles, and another one about Luciano and Camargo which is widely loved

The trajectory of Jose Henrique Borghi’s success in advertising can be traced to his school days when he had an opportunity to watch a performance in Castro Neves Theater, which pointed him to a career in advertising. The presentation he attended eventually won a Cannes award for TV commercials and hardly did he know that later in life he too would be the winner of this prestigious award. He graduated from an advertising academy in 1989 and started working with an Ad agency known as Ogilvy where is reputation as a talented editor soon caught the attention of other enterprising people in the industry. The firm he worked for soon became a solid competitor of advertising giants. Click here to know more.

He later partnered with Léo Burnett to start his organization which later became known as Mullen Lowe. The company soon flourished into a vibrant Ad agency even without support from anyone. The rise of their business was solely due to hard work, creativity, and determination. The capital he used for setting up the business came from the sale of coffee. After splitting from his partner in 2006, Jose Henrique piloted the agency to both national and international limelight. As the CEO of Mullen Lowe Brasil, he understands that one needs a unique selling point to succeed. He has advertised international brands like Delta Airlines, Fiat, American Express, Unilever, Globo, and so on.