Nathaniel Ru is someone that has been able to make people change their minds when it comes to fast food establishments. He has created what he refers to as a fast-food alternative called Sweetgreen.
People definitely are excited about this restaurant franchise that he has put in place. It gives you healthy menu choices, but people are still paying fast food prices for a higher caliber of food. It is definitely difficult to overlook something that gives you more than the value that you would assume you could get for your money.
That is what Nathaniel Ru is trying to do with Sweetgreen. He’s trying to give people the opportunity to eat healthy even when they have said that healthy food may not be something that is on their radar.
It is great for people that are interested in this type of food to become much more acquainted with eating healthy if they are introduced to something that is delectable and cost-efficient. These are the main two things that people are going to look for regardless of what they are eating. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Nathaniel Ru had insight on this, and he allowed people to become acquainted with Sweetgreen by doing just this. He made menu items that were affordable and delectable. This would prove to be the best thing that he can possibly do when it came to creating a menu for the people that were fascinated by the concept of healthy food options.
There is a large amount of interest in Sweetgreen, and venture capitalists have managed to put a lot of time into establishing this type of environment.
Nathaniel Ru is experimenting with different things like the concept of the cashless restaurant. He is also making seasonal menus and creating different menus based on the different cities that the Sweetgreen locations are created in.
All of this creates a lot of talk about Sweetgreen because different restaurants have different concepts. It takes a lot of money to differentiate and do different things like this, but Nathaniel Ru has a ton of investors that are willing to help him see this through.
That is how he has been able to become as successful as he is so far. He has managed to put a lot of time into creating a platform that caters to a wide range of consumers from different areas. He has made people pay attention to healthy food.