TechStyle has been a very successful company since they first started and that is due mostly to the fact that Don Ressler worked so hard at making different strategies for the brand. Because of the options that Don Ressler had for his company, he was able to make it better than what many of the other companies that were similar were able to do in the same time. It was something that set Don Ressler apart from other people and made things much better for people who needed to get everything that they could out of the brands that were related to TechStyle.
Don Ressler knew that starting a brand would be hard and it could be difficult to make brand recognition a possibility. He also knew that he would have to do something to make the brand better than what other people had going for them. There were many times when Don Ressler felt like he would need to make changes to the brand but the recognition aspect came when he found that there were celebrity endorsers who would be able to make the brand better and do more for the things that were going on in the business.
By positioning his company in an area like Silicon Valley, he was able to make sure that he would always have access to the newest technology. He wanted to be able to do this because it was such a big part of the company and because without new tech, the TechStyle companies would be pointless. Silicon Valley is a community and he knew that when he chose to go into the valley. By doing this, he gave himself a great chance at being able to try new things and get more out of the options that he had for technology within the brand.
The TechStyle brands have mostly been so successful because they provide people with something that they need: convenience. Don Ressler knew that most women and people in general needed to have convenient options that they could use when they were doing shopping for different needs that they had. By making the clothes shopping process as convenient as possible, Don Ressler did what he could to promote better branding and make things better for women around the country who wanted to be able to shop while they were doing new things. All of this added up and made the TechStyle brands extremely successful. https://www.linkedin.com/in/don-ressler-328b4618