Fabletics leverages the crowd, customer service and old fashioned honesty to succeed

Crowd sourced clothing? Certainly. Kate Hudson‘s brand, Fabletics, realized early on the power of the crowd. It encourages its customers to review each outfit they purchase, then prominently displays them on their website. This makes it easier for shoppers to determine if an outfit will work for them.


Of course, Fabletics starts each customer off with its Lifestyle Quiz to identify which styles work best for them. But, its crowd sourced data helps after that. The lifestyle quiz identifies what type of outfit to send each month automatically, whether perfect for running or weightlifting, for example. The reviews help the customer determine whether to accept the outfit or choose another. They also help when a customer needs more athletic wear than the single outfit, say when one begins training for an ultra or road race. The need for clean, comfortable workout gear for each day arises.


Some e-commerce sites such as Wal-Mart, also recognize the need for reviews, but don’t have the same high level of customer engagement. They resorted to leveraging the manufacturer’s reviews, partnering with them to import reviews to the e-commerce site.


Fabletics knows it’s tough to shop online. The reviews make things easier for customers who don’t live near one of its bricks and mortar stores, like its new Charlotte, NC location. If you live by a physical store, you can pop by and try something on to experience its fit. Fabletics encourages these customers to also review the outfits. The information sharing combines an organic word of mouth marketing campaign with big data, technology’s new darling.


Reviews alone don’t sell the athletic gear. The truth and veracity of Hudson as an actress, athlete and entrepreneur has equal part. Hudson doesn’t simply snap pics of herself in Fabletics gear for her Instagram. She genuinely trains and actually wears her brand.


She even met a recent design partner at the gym. She and singer Demi Lovato met in 2016 when both were working out at the same New York City gym. As the two worked out and chatted together, they discovered an affinity for improving themselves and inspiring others to do the same. The idea for a design collaboration also spawned from the meeting. Hudson and Lovato launched their line in May of 2017.


The collaboration reflects Lovato’s love of music and her focus on health. She train six days a week at Los Angeles gym, Unbreakable Performance Center, favoring a mixed martial arts workout.


“I like to work out a lot. I like to stay active,” Lovato said in an LA Times interview. “I wanted to design comfortable clothes that make people feel confident.”


While Hudson’s and Lovato’s athleticism and veracity help sell the brand, its clear communication channels keep it on top. Hudson recognized early on that customer service is key. When clients complained, she took action, improving the customer service department and leveraging big data to ensure CSRs had inventory information at their fingertips. When asked when an out of stock item becomes available again, every CSR has a ready answer and a specific date. They also openly share that data with the customer. If your favorite purple running leggings sold out, they’ll be back in stock on July 23rd, for example. That transparency built brand trust quickly although the company uses what was a new business model to athletic wear – the subscription model. Fabletics proves honesty and hard work will take you to the top.

Lime Crime Provides a Solution For People With Dark Hair

Lime Crime just released a daringly dark set of colors to the Unicorn Hair Collection in time for Fall. Lime Crime is renowned for their vegan and cruelty-free beauty products, quickly becoming a cult leader in the digital beauty space.

In their all new palette you’ll find Chestnut, a powerful maroon; Squid, a truly out-of-this-world purple; Charcoal, a sleek, sexy grey; and Sea Witch, a spooky green. All of these colors are designed for brunettes and darker haired girls to rep Lime Crime’s signature colors with pride. Here are some ideas for rocking these beautiful new shades this Fall!

Chestnut is a deep reddish-brown with an excellent flat aesthetic. For a look that is earthy and sophisticated, combine it with other neutral colors – Blacks, whites, greys, and creams. This muted color range really gives an air of self-confidence. On the other hand, go with a bold gold accent and turn heads anywhere you go!

Squid brings a deep-sea inspired, inky purple color to anyone looking to go a little fantasy this Fall. This semi-permanent hair dye screams royalty and has the potential to be a show-stopper when combined with other purples, blues, or yellows! For something a little more passive, consider mixing with passive oranges for a burnt sienna aesthetic.

Charcoal is a dusted grey and definitely in style. Grey played an important part in art and fashion in the Renaissance and Baroque periods, and for good reason. Greys are neutral colors, and thus work well with almost any other color. Plan your outfit with warmer colors to have an energetic appearance and saver summer, or use cooler hues to really embrace Fall and the coming briskness of later months.

Sea Witch should be your go-to color for expressing individualism and confidence. Greens are easy to look at and don’t fatigue your eyes as much as something brilliant like yellow. Embrace that minty aesthetic with a deep auburn for something classy, or try neutrals like white for something brisk and seasonal.

Lime Crime really comes out swinging with this new Fall color theme. They make it easy to show everyone your style while promoting a healthy, humane future for blue hair dye and  beauty products. At just $16 per 6.76 fl. oz. bottle, you can rock your inner goth and feel good about it, too!

Build Your Look With Bold Makeup Options

Get an inviting new look with a popular brand of Lime Crime cosmetic shades founded by 2016 female entrepreneur of the year Doe Deere. Scandal their sister brand and offers a luxurious purple-hue shade that is hard to find with competitor brands. Deere’s unconventional way of thinking has contributed to the fanatic colors that thousands of professional women and young women consider a must have. They now have a whopping 2.4 million Instagram followers that are creating an internet frenzy over the new Scandal cosmetic shade. Blend your favorite color today by visiting their exclusive website.


Lime Crime offers a superior velvetine matte base and Scandal offers the same kind of super-foil product that is highly recognized in the industry. You get a moist application that provides a unique form that will blend exactly the way you want it on your lips and eye lids. You don’t have to worry about a bad hair day with your favorite shade or the extreme camera lights that are required under a industry job. Learn ways on how to blend their makeup by visiting YouTube and putting their name in the search box.


You have the option of taking part in several first time promotional offers that includes free shipping. That’s right, visit their website and get their favorite shade delivered right to your front door. They also have a sister company called Dolls Kill that offer great clothing items, accessories, and shoes to accent their brilliant colors. Their rich colors are hard to find anywhere else. Lime Crime was the first of its kind to bring velvetine matte to the forefront. You’ll never want to go back to your original makeup regimen what you experience the luxury of their signature cosmetic line.


Build your look with a bold cosmetic line that insists you make a statement with your makeup. Your friends will envy your new look and want to know who does your makeup. You’re invited to find your unique color choice today and revolutionize the way you do your makeup.


The Reasons to Use Lime Crime

Of the many makeup brands to use, one makeup brand stands out in particular due to the bright and bold colors that the creator uses as well as the positive attitude that this brand name promotes to individual customers all over the world that are looking for a new way to wear makeup. This brand name is known as Lime Crime and was created by Doe Deere in 2008 as an alternative brand to other makeups. Doe Deere created Lime Crime in order to change the way that her customers put on makeup in the morning. Rather than encouraging a makeup that eliminates blemishes as well as imperfections, Doe Deere created a product that can be used to express emotions and to create a new and fun way to wear makeup. The goal of Doe Deere is to promote confidence among her customers and to make sure that they have an infectious smile when wearing the makeup that she has created.


Doe Deere has always been a creative individual and has made sure that this name brand of makeup is unique just like her personality. What makes Lime Crime a unique brand is the fact that the company produces colors that are bright and bold that are meant to be used on the cheeks, the lips, as well as the eyes. As the name of the company suggests, one of Doe Deere’s favorite colors to use on her clients is the color of lime which she believes brings out the beautiful features of all of her clients.


For future plans for her company, Doe Deere hopes to continue to expand her company and to make the brand of makeup available to individuals all over the world that are looking for a new type of makeup. The products that are created by Doe Deere and her team of experts are of the highest quality and will remain that way due to her dedication. Doe Deere loves her customers and makes sure that each and every customer has a say in the products that she makes in order to make them happy. https://www.pinterest.com/limecrime/

Lime Crime Just Gets Makeup

You have probably been in a position where you needed some great makeup. You might have looked at all the great brands on the market without thinking about Lime Crime. This might be a mistake if you want something bold and fun.


Bright Colors for a Night Out

If you are looking for colors that are good for a night out of fun, then this line is going to suit you well. It’s made with bright colors that help your eyes and your lips to pop. You can choose anything from bright greens and blues to purples and pinks that make you feel more like yourself.


Faint Colors

If you are looking for more colors that match with your personality for work. You might be in need of something that is not as bright because your work doesn’t let you wear the makeup that you might wear out at night. This is something that you will need to talk to your employer about before you wear the bright colors. They may tell you it’s okay and then you can wear them just like you would when you are out on the town.



Glitter is a great add on when you are going out. It gives your makeup some sparkle and helps you to feel better about yourself and how you look. You might want to consider adding the glitter to the bright colors to give it a bit more.



Metallic colors are newer than most of the others because not as many people wear them. They make the eyes and lips a lot brighter and can give you a different look than you have had before with your makeup. If you are adding metallic makeup to your eyes, it will make them pop more and make you look different than you might have before.


There are a lot of makeup options you can look into. Lime Crime gives you something that others don’t. They let you be yourself. The last thing you want is to not feel like you are you even when you are wearing your makeup. http://www.ilovelimecrime.com/

Lime Crime Offers Options For People Who Want A Life Without Limits

Makeup is many things to many different people. Men, and women who don’t make much use of it, tend to think of makeup in utilitarian terms. They think of makeup as a way to touch upon very specific issues. A person wants to change one feature, and she uses makeup to handle the task. But there’s a whole world to explore beyond the utilitarian model. Some makeup brands concentrate on helping women make larger changes to their appearance. And one brand in particular, called Lime Crime, is helping women achieve results that they could have only imagined before. In fact, customers are referred to as unicorns due to the fact that they’re able to make their dreams into reality.


Lime Crime is both a product line and a company. And both were created to promote an idea which simply didn’t exist elsewhere in the fashion world. The brand isn’t simply taking an existing idea to the next level. Instead, it’s about rethinking the entire idea of how people relate to cosmetics.


One important point is the fact that it’s vegan and cruelty free. The company has held to those ideals from the very start. And this was at a time when most other cosmetic companies were hardly willing to address the issue in even the most tentative way. But it isn’t just revolutionizing how makeup is created and sold. It’s also revolutionized what people are able to do with cosmetics.


The first thing someone will usually notice about the brand is how varied the line is. Most cosmetics follow a fairly predictable pattern. The naming schemes might vary by brand, but the general intended effect is usually pretty uniform. Lime Crime did away with that idea. Instead of focusing on a limited number of end effects, the brand emphasises creativity. Again, this focus on helping people create their ideal and unique look is why customers are called unicorns. It’s a brand for artists and people with an artistic vision. For people who want to be the center of attention without needing to say even a single word. But most of all it’s a brand which focuses on high standards for production and high standards for the results one can expect. http://www.ilovelimecrime.com/

Lime Crime – Unapologetically Vibrant Cosmetics

Conceptualized and developed by CEO, Doe Deere, Lime Crime is a color revolution that is taking indie makeup to the next level. The vegan-friendly and cruelty free formulas come in vibrant color-rich hues for the face, hair and nails. With rebellious, grunge style packaging and product names, the brand allows your beauty to shine through with unapologetic style. If you are looking for something that gives your make-up an edge, then this retro-funk offering is where you should start.


Rich pigmented eyeshadow palettes contain eight shades and highlighter palettes are formulated with special pigments that are translucent in the base and upon contact with skin, adapt to every complexion, from light to dark. All can be applied with Lime Crime cruelty-free fiber, liquid glitter make-up brush set. The Lime Crime comfort-wear lipsticks have full-coverage with creamy formulas that cling to the skin for prolonged wear, while rosemary extract protects and moisturizes. As the first ever waterproof matte liquid lipstick, Velvetines apply with the ease of a lipgloss and dry completely matte, leaving a touch and transfer proof, rose petal textured, finish. Whether you prefer bright and vibrant colors or opt for something a little darker, Velvetines are available in a metallic finish or regular matte which could easily be finished off with Diamond Crushers, iridescent lip toppers. The plethora of combinations this brand offers is unparalleled in comparison, catering even to the aficionado looking to bridge the gap between matte and metallic lipsticks with the Perlees metallic lipsticks.


What really sets this sui generis brand apart is the semi-permanent hair dye Unicorn Hair, a vegetable dye formulated with only the purest, vegan ingredients that are gentle on the hair. Vibrant, rainbow style colors come in full coverage and tint formulas, allowing the socially rebellious to proudly flaunt their hair color, safe in the knowledge that your hair is not being damaged.


A must try for any earth-conscious style rebel. https://www.urbanoutfitters.com/brands/lime-crime

Lime Crime Will Transform Your Hair

Lime Crime has just released its newest and possibly most exciting product: Unicorn Hair Dyes! These are not just any hair dye, but they will transform your hair into the color of hair that you have only ever dreamed of. There’s a color to fit any mood, occasion, and personality. It just may be hard to decide on which one is your very favorite. There are 13 different shades to choose from, but at just $16 a jar, you can afford to try them all.


These amazing Lime Crime hair dyes come in Bunny, which is a pastel baby pink, Chocolate Cherry, a deep burgundy, Blue Smoke, a Steel blue hue, Pony, an electric purple, and Strawberry Jam, a pink-red color. Neon Peach is a vibrant peach, Dirty Mermaid is a seafoam green, Anime is a candy blue, and Jello is a fun, tropical green. There is also Leeloo, a bright orange, Salad, a seapunk green, Gargoyle, a stone grey, and Sext, a nude mauve.


In order to get the most amazing results ever, you need to begin with clean, pre-bleached, and unconditioned hair, so that the dye has something to stick to. Once you massage the dye of your choosing into oyur hair, leave it in for 1-2 hours if you are going for long-lasting and intense color. If you want a more pastel hue, leave it on your hair for 30 minutes before rinsing. Rinse until the water runs clear, and then you can shampoo and condition like usual. If you want your new color to last as long as possible, be sure to use a specially formulated shampoo and conditioner that is meant to be used on color-treated hair.


All of Lime Crime’s products are PETA certified vegan and Certified by Leaping Bunny to be cruelty free. Their products don’t contain ingredients derived from animals and don’t contain a bunch of chemicals, so they won’t damage your hair. In fact, when you use Lime Crime Hair dyes, your hair will feel clean and conditioned. The dye even fades gracefully and won’t leave you with a dull hue. https://www.instagram.com/limecrimemakeup/?hl=en



Lime Crime is Setting in Motion in a Unicorn Hair Dye.

For those who wish to get a sensation of Unicorns hair on their head, well this is the perfect time for you. For three years now, Doe Deere who`s the founder of Lime crime have come up with the right concussion that lasts longer and is semi-permanent. 13 is the number of the semi-permanent dyes that the company will be launching. The dye makes the hair have a glowing sensation not leaving the dreamy and fantastic unicorn appearance.

Lime Crime hair dye comes in several colors. It ranges from baby pink to the ever-light green and not leaving stone grey. Many would ask whether the dye would be harmful to their body or hair, but I assure you that it’s the best.This is because unicorn hair dye has been made from vegetable oil; thus it’s environmental effective and doesn’t contain bleaching pigments. There is some things one need to consider in determining how long the dye will last. The first thing is the depth when applying. Secondly is the condition one’s hair and lastly is how regular one washes his or her hair.

Unicorn has been made with distinctive articulation that it will not leave any stains on any clothes, beddings or the bathtubs. One can choose from two formulas. The first one is that you can decide to dye full coverage or tint it. By this, I mean just applying in lighter portions. The deep application makes the dye more visible, and in tincture, it leaves the hair in a pastel gaze appearance. When used in full it can last for 10-12 times when washing, whereas when in tint it can endure 8-10 washes, which is a greater time span for the hair, wash. You don’t have to worry about removing the unicorn hair dye because of it . However, if you want Lime Crime dye removed quickly from your hair, you can use shampoo to wash it out or consult a specialist if you want to remove the color permanently. It will be available for in the market from 3rd of April 2017.


Fabletics is proving itself against online marketing giants

The emergence of activewear as a fashion trend has led to the already crowded online fashion market experiencing monumental growth. It has, therefore, become increasingly difficult for fashion retailers-newcomers especially, to rise above the noise and distinguish themselves as unique. One company that has seemingly defied this is the online retailer Fabletics. Founded in 2013 by Adam Goldenberg, Don Ressler and Kate Hudson, it has emerged in three short years as the go-to provider of fashionable, premium activewear. This is no small feat considering the traditional dominance of the market by more established brands. Unlike traditional online retailers, the company works on a subscription model whereby customers pay a monthly fee to become members. The basic premise is; membership offers exclusivity.


Fabletics offers affordability, personalized service, and convenience. Although it is primarily known for its online presence, currently, the company has sixteen physical stores around the country with plans for further expansion. Catering to an increasingly aspirational and media savvy public, the company heavily relies on actress Kate Hudson as its spokesmodel. In having a Hollywood heavy-weight like Kate Hudson fronting the brand, the company has scored a marketing coup.


The decline of traditional brick-and-mortar stores has long been attributed to showrooming. This phenomenon sees individuals browsing in-store for products and then looking online for cheaper options and buying them there. Brands like Fabletics have found ways to counter this by using reverse showrooming. As the name suggests, individuals look up items online but then go to a physical store to complete their purchases. This strategy has worked well for Fabletics. Up to 30-50%of customers in their stores are already members. When they try on clothes in-store, these are added to their online cart. This seamless transition between the online and in-store experience has proven a key component of the company’s overall strategy. In addition, Fabletics is continually collecting data from customers about their shopping preferences. This helps to inform trends as well as what is stocked in the stores.


Amazon, the online shopping behemoth has dominated the online shopping market for the past few years, and no company’s discourse on marketing strategy is complete without finding a way to counter and compete. Amazon currently controls 20% of the online fashion market. What Fabletics has excelled in doing is selling its members on exclusivity. They counter Amazon by continually reminding their customers that they are purchasing unique pieces. This major selling point has managed to attract a myriad of new customers to the brand. Fabletics has also differentiated itself from Amazon by focusing heavily on research on customer trends. They are constantly engaging customers in order to find out their needs and likes. In doing so, they have been able to build an inclusive and mutually beneficial customer experience. This has been instrumental in building up brand loyalty; the key to any company’s success.