Makeup is many things to many different people. Men, and women who don’t make much use of it, tend to think of makeup in utilitarian terms. They think of makeup as a way to touch upon very specific issues. A person wants to change one feature, and she uses makeup to handle the task. But there’s a whole world to explore beyond the utilitarian model. Some makeup brands concentrate on helping women make larger changes to their appearance. And one brand in particular, called Lime Crime, is helping women achieve results that they could have only imagined before. In fact, customers are referred to as unicorns due to the fact that they’re able to make their dreams into reality.
Lime Crime is both a product line and a company. And both were created to promote an idea which simply didn’t exist elsewhere in the fashion world. The brand isn’t simply taking an existing idea to the next level. Instead, it’s about rethinking the entire idea of how people relate to cosmetics.
One important point is the fact that it’s vegan and cruelty free. The company has held to those ideals from the very start. And this was at a time when most other cosmetic companies were hardly willing to address the issue in even the most tentative way. But it isn’t just revolutionizing how makeup is created and sold. It’s also revolutionized what people are able to do with cosmetics.
The first thing someone will usually notice about the brand is how varied the line is. Most cosmetics follow a fairly predictable pattern. The naming schemes might vary by brand, but the general intended effect is usually pretty uniform. Lime Crime did away with that idea. Instead of focusing on a limited number of end effects, the brand emphasises creativity. Again, this focus on helping people create their ideal and unique look is why customers are called unicorns. It’s a brand for artists and people with an artistic vision. For people who want to be the center of attention without needing to say even a single word. But most of all it’s a brand which focuses on high standards for production and high standards for the results one can expect. http://www.ilovelimecrime.com/