Sentient AI – Advantages of AI on A/B Testing

As technology becomes more advanced the prevalence of Artificial Intelligence is becoming more common across virtually all types of internet marketing. One such space the use of artificial intelligence is becoming more common is in A/B Testing. A/B Testing is when you test the effectiveness of different ads or other marketing strategies on a single audience and compare the results.

When using A/B testing it’s not only important to know what kinds of marketing strategies are important to test on their effectiveness in the short term but also their impact in the long term growth of your business as well. Since there are so many different marketing techniques that could be tested it is near impossible to test all the right combinations and thus A/B testing can become very time consuming and yield few if any results. Sentient Ascend provides a much easier way for marketers to test out different ideas and thousands of permutations of those ideas in order to maximize the effectiveness of A/B testing.

When a digital marketer runs A/B test often they are left to wonder how many tests they should run and how fast each test should run. If tests take too long to run that can lead to a great opportunity cost to the business. However if the tests run too fast that can mean that the results of some tests can easily interfere with the results of other tests and contaminate the results. Through Sentients AI technology tests can be run in such a way is to reduce or even eliminate the negative effects of running many tests at once. The traditional way to use A/B testing would be to make a small change in an advertisement and then wait for the results to see what effect it had on conversion rates. Small changes only were done because it would have been near impossible to know which change affected the conversion. With the emergence of AI however it is possible to test many variations which give the marketer more data to work with in order to optimize their marketing strategy.

Sentient AI – A/B testing can be used to analyze results and test many different permutations of a given ad so as to give the testers more confidence in their results and their ability to influence the profit in their business for the better.

 

How Eric Pulier Has Changed The Tech Industry

A Jack Of All Trades

Eric Pulier is a genius and his portfolio certainly shows this. Throughout his career has managed to touch on just about every subject you can when working on software. His variety of patents has allowed him to create companies worth millions of dollars and generate a fortune valued in 9 figures. Despite this, he doesn’t allow his talent to go to his head. He is firmly committed the world better for everyone.

Using Technology For Good

Eric Pulier is strong believer in using technology to make the world better for everyone around him. One important way that he manages to do this is by using technology to help out a charities. A great example of this was the work he did to help the Starbright Foundation. When the Starbright Foundation wanted to create a social network for their chronically ill children, he delivered with Starbright World. As one of the first private social networks it stands a testimony to innovation and technical prowess.

About Eric Pulier

Eric Pulier is one of the most prominent software developers today. Since the 1990s he has made a name for himself by finding ways to innovate in countless categories of software. This includes everything from designing remote desktop programs to programming interfaces for some of the biggest apps today. The results of his success have allowed him to develop a fortune worth millions, but he mostly uses his money to help others. Besides his work in software Pulier is a committed father raising 4 sons of his own.

Visit http://ericpulier.com for more.

Wessex Institute Spearheads International Knowledge Transfer Through Conferences

The Wessex Institute of Technology is an international center of knowledge transfer situated at the heart of New Forest National Park, England. The unique body serves the international community of scientists through a series of conferences.

The objective of the Wessex Institute of Technology conferences is to enhance knowledge transfer mechanisms where professionals and academicians can freely interact for the greater good of the universe.

This year alone, the institute has facilitated conferences including Energy Quest 2016, Heat Transfer, Water Pollution, Design & Nature, among others.

The event will be held in Penang, Malaysia from 6th-8th December 2016. The conference has yielded great success and was first held in Skiathos, Greece (2003). Last year, the event was hosted at the Istanbul Technical University under the Faculty of Architecture.