The advertising leader whose deeds are the strength for the creation of his group, Mullen Lowe, Brazil’s unequaled and very much respected marketing events, is Jose Borghi. One of Jose’s most celebrated and winning events is amusingly titled “Mammals Parmalat.” In this televised promotional which was showcased all across the nation of Brazil, children are shown dancing joyously and singing happily to famous Brazilian jingles. The remarkable and noteworthy characteristic of this televised promotion is that all of the children are dressed in set of clothes designed to resemble the bodies of living stuffed animals.
Jose Borghi’s achievements are without equal in the multifaceted world of publicity. Jose’s sister asked her brother Jose to attend a local theater with her, to be seated and take pleasure in a production showcasing highly respected, profitable televised promotions. The theater showcased an assortment of highly artistic commercials; every one of the showcased promotions were legendary all across the nation of Brazil for their highly imaginative commercials. The promotions that were exhibited at the event each had attained a trophy for their creative exhibition standards from the world famous Cannes Film Festival. Every producer in charge of the televised productions was given a trophy. These trophy awards were created to resemble golden lions, which awestruck Jose. When he witnessed those attention-grabbing lion trophy awards, he right away understood that he would make an effort to labor diligently to be an ingenious creator of promotions himself.
Jose later advanced to his first job, the Standart Ogilvy, in 1989. Jose then improved his expert know-how while employed at Leo Burnett. Jose, alongside his friend and partner, Erh Ray, made a promotional business enterprise, and named the enterprise with their combined names, BorghiErh.The name was updated to Borghi Lowe, after Lowe initiated a buy out. They then joined with Mullen Lowe Brasil and the Mullen Group, to make the enterprise, Mullen Lowe.