Lori Senecal: Global Expansion Expert

Taking a company international is no small feat. It takes a lot of specialized experience and knowledge to successfully grow any company; no less an advertising firm. Despite all its complexities, that’s exactly what Lori Senecal is an expert at doing. Her talents made her world-renowned and one of the best in the business.

Some of her greatest accomplishments happened while working at CP+B. Currently, she works for CP+B and serves as the company’s Global CEO. Amazingly, CP+B had never had a Global CEO before and created that position especially for Lori Senecal. So far, she’s taken to her new role with eager brilliance.

As Global CEO, Lori is responsible for the company’s overall global growth. That entails everything that deals with the company’s expansion; mostly, working with some of the firm’s international offices. Fortunately, she’s an expert at working with numerous offices to achieve any set goal.

Over the years with CP+B, Lori’s been recognized by numerous organizations and publications. She’s noted for having strong leadership and focus skills. Last year, she handled Advertising Age, a celebration honoring creative and innovative ad companies. At that event, she was named one of four “Agency Executives to Watch”. Visit Adweek to know more.

With all her accomplishments, Lori takes more pride in the countless clients her reputations bring to the company. After Advertising Age, Lori brought significant business from companies like Infiniti, Hershey, and Pay Pal accounts. She also did work for the fast food restaurant Dominos, which won her the Titanium Grand Prix. Check out Crunchbase for more details.

Alongside her Titanium Grand Prix recognition is her Quantum Leap award for leadership and innovation. Although Lori’s often described as a shy introvert, she has no problem leading a company to success. That’s one of the reasons the AWNY Game Changer Awards show recognized her for her work.

While other ad industry leaders have cartoonish work personalities, Lori Senecal lets her work speak for her. In her years working at KBS, she grew the firm into a worldwide agency; employing 900-plus people. Lori changes continue to inspire.

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