If most operating restaurants wanted to begin their journey afresh, they would look up to Sweetgreen which has legendary figures associated with it. Sweetgreen is a top notch salad restaurant that is been associated with Daniel Boulud, Steve Case, and Danny Meyer.
It only provides organic and healthy options. Nathaniel Ru is the co-CEO at Sweetgreen and his partners, Nicolas Jammet and Jonathan Neman, were his classmates at the Georgetown University.
The three studied entrepreneurship and technology at the University and they have applied it in their business. 30 percent of all transactions at the restaurant are conducted via their website and app.
Sweetgreen expanded to Los Angeles recently and still believes in diversity other than operating with the main stream headquarter. Sweetgreens is also in Boston, Washington, Virginia, and New York among others. It continues to hold strong its value of providing clean healthy food to its clients no matter how many places they expand to.
The first Sweetgreen restaurant was founded in Georgetown to bridge the gap that existed in the lack of healthy food options to choose from. This was launched in the third quarter of 2007.
Nathaniel Ru gives advice that it is important to build a team to be your support system. Team work has played a great role in their expansion. He admires Kevin Plank, the Under Armour Founder.
Sweetgreens is recognized not only as a restaurant but as a brand that focuses on healthy living by what you take in. It gives you quality and good tasting salads at a reasonable price and this is what keeps customers coming back for more.
According to Crunchbase, Nathaniel Ru graduated with a Bachelor of Science in Finance from the Georgetown University in 2007. Three months after he finished school, is when he and his two classmates formed Sweetgreen in Georgetown.
The idea of opening up this restaurant began due to their common interest in providing a type of food that went hand in hand with a person’s values, community, budget and taste desired. Nathaniel Ru and his co-CEOs also founded Sweetlife in 2010.
This is a music and food festival that attracts a lot of people including those of high caliber. Famous musicians and top chefs from all over the world attend these events. The events that Sweetlife hosts are unique and phenomenal.
They always leave a mark as they embrace healthy living and the general well-being of the society as a whole.