If you are fundraising, you know how hard the end of the quarter can be. This part is always the hardest. You have probably maxed out a lot of your efforts and resources. At this point, it often becomes quite hard to finish the last goals. Here are some tips from NGP VAN to help you out.
The first step has to do with emails. At this point, you have probably sent out so many emails that you don’t know what to write about anymore. That is okay. NGP VAN recommends that you send out emails about your campaign statistics. Tell people about how many followers you have on Facebook, how many likes you are getting, and how many subscribers are donating to your campaign. People will love to hear that they are part of something bigger. A good idea is to include a thermometer that tells people how close you are to reaching your goals. When people see that you are nearing completion of your goals, they will be motivated to help you reach the very end by contributing their own money. In addition, they will feel that time’s running out for them to make a difference.
Another idea by NGP VAN is to tell people what the average donation is. People may think that they can not give any money because they do not have enough. However, if they see that the average contribution is affordable, as it probably is, they will be motivated to do it as well. They will understand that everyone is chipping in, even those who are not rich. You should also include an email from a donor. This is like a testimonial. The donor will tell the others why they donated and why others should donate as well. It is a great motivational tool.
NGP VAN is a well known company. It provides software and tools for campaigns, including political campaigns. It has been used by many famous candidates, including Hillary Clinton, Bernie Sanders, and Barack Obama. They have a wide range of products that help campaigns reach more people and raise money.
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