Fabletics is proving itself against online marketing giants

The emergence of activewear as a fashion trend has led to the already crowded online fashion market experiencing monumental growth. It has, therefore, become increasingly difficult for fashion retailers-newcomers especially, to rise above the noise and distinguish themselves as unique. One company that has seemingly defied this is the online retailer Fabletics. Founded in 2013 by Adam Goldenberg, Don Ressler and Kate Hudson, it has emerged in three short years as the go-to provider of fashionable, premium activewear. This is no small feat considering the traditional dominance of the market by more established brands. Unlike traditional online retailers, the company works on a subscription model whereby customers pay a monthly fee to become members. The basic premise is; membership offers exclusivity.


Fabletics offers affordability, personalized service, and convenience. Although it is primarily known for its online presence, currently, the company has sixteen physical stores around the country with plans for further expansion. Catering to an increasingly aspirational and media savvy public, the company heavily relies on actress Kate Hudson as its spokesmodel. In having a Hollywood heavy-weight like Kate Hudson fronting the brand, the company has scored a marketing coup.


The decline of traditional brick-and-mortar stores has long been attributed to showrooming. This phenomenon sees individuals browsing in-store for products and then looking online for cheaper options and buying them there. Brands like Fabletics have found ways to counter this by using reverse showrooming. As the name suggests, individuals look up items online but then go to a physical store to complete their purchases. This strategy has worked well for Fabletics. Up to 30-50%of customers in their stores are already members. When they try on clothes in-store, these are added to their online cart. This seamless transition between the online and in-store experience has proven a key component of the company’s overall strategy. In addition, Fabletics is continually collecting data from customers about their shopping preferences. This helps to inform trends as well as what is stocked in the stores.


Amazon, the online shopping behemoth has dominated the online shopping market for the past few years, and no company’s discourse on marketing strategy is complete without finding a way to counter and compete. Amazon currently controls 20% of the online fashion market. What Fabletics has excelled in doing is selling its members on exclusivity. They counter Amazon by continually reminding their customers that they are purchasing unique pieces. This major selling point has managed to attract a myriad of new customers to the brand. Fabletics has also differentiated itself from Amazon by focusing heavily on research on customer trends. They are constantly engaging customers in order to find out their needs and likes. In doing so, they have been able to build an inclusive and mutually beneficial customer experience. This has been instrumental in building up brand loyalty; the key to any company’s success.

Thor Halvorssen Changes The Human Rights Community

In the past, the image of the average human rights activist was of an introverted individual working in a well meaning way to free political prisoners; Thor Halvorssen has changed the way the public views the human rights community by making it more open to the people of the world through a series of innovations. In 2005, Thor Halvorssen established the Human Rights Foundation, but will probably be remembered as the creator of the Oslo Freedom Forum series of annual events.

Activists, politicians, journalists, and celebrities now come together each year in Norway to learn about the latest issues facing the human rights community and people stranded in closed societies. Thor has worked consistently to bring the most important speakers and attendees to the event who he feels have something to say and can expand their contacts through their interactions at the Oslo Freedom Forum. Although the Oslo Freedom Forum was only founded by the Venezuelan born activist in 2009, it has quickly expanded to become the world’s leading conference for members of the human rights community.

The view and actions taken by Thor Halvorssen often differ from other activists who are not willing to make their voice heard in the wider world outside the human rights community; Halvorssen believes it is important to make sure every person in the world has the chance to explore the issue of human rights, no matter what their political beliefs may be. Halvorssen often looks to help those involved in the human rights community by linking them with celebrities and journalists who can assist them in making their voice heard to more people than ever before.

Over the course of his career Thor has also looked to make sure as many people as possible can read and hear about human rights issues facing the people of the world through his work with CNN, the BBC, and The Washington Post. By bringing news of the human rights issues facing people in closed societies across the planet Thor Halvorssen hopes to bring about change in the short term, and inspire future generations to get involved in the human rights challenges facing the people of the world.

Items to consider prior to placing a NBA wager

Betting on the National Basketball Association (NBA) takes patience and money management as outlined by covers.com. Deciphering NBA odds takes practice, research, and picking your spot for a favorable line. Vegas will set a line accurately so if you wait to find an opportunity that one cannot refuse then placing a bet nightly will not be an option. One must take the time to monitor games, analyze players, and stay abreast of the up to the minute news to better your chances of winning consistently. Professional basketball players are paid handsomely, and with 82 games in the regular season one will have to come to the realization that players do not give their best effort every night. By staying on point with the news, one will be able to improve upon their chances to winning a bet; for example, if San Antonio Spurs coach Greg Popovich decides to rest LaMarcus Aldridge you will know that the point spread will be reduced without the use of their starting power forward.

Many teams perform better at home than on the road. Road trips typically take a team to five or six cities in a 10 days span. Generally, the run of the mill squad will struggle as the road trip reaches its end. Mental and physical fatigue is the chief factors in teams performing at a lesser level and should be taken into account when mulling over NBA odds. Positional matchups should be reviewed as well since the game flow differs from one team to the next. For example, the Memphis Grizzlies play at a slower pace than for instance the Golden State Warriors. By doing so, the Warriors may struggle in covering the line with fewer possessions available than on a typical night. Select a website that provides optimal information that takes into account the many factors that move the line.

Covers.com offers up information on Twitter and Facebook such as injuries to watch, referee assignments, game log trends, position by position matchups, teams embarked in back to back games, and teams completing a long road trip. Forums are available as well where all can share their thoughts and ideas for that nights NBA slate. This is helpful because most do not have access to every bit of information that can sway where one bets on one team or their opponent. Namely since NBA teams are known for sitting down a player right before the games tips off.

Talk Fusion: Bringing Forth Better Opportunities

People are always looking for opportunities to improve their lives. Unfortunately, not many people are willing to step out into the unknown. For one thing, there is nothing guaranteed in the unknown world. To make things worse, people that dare to venture out into the unknown are often met with opposition by those who want to play it safe. One thing that people need to realize is that no one has made it really far and taken society far by playing it safe. Risks were taken, and people have benefited from the efforts of the daring. As a matter of fact, if it wasn’t for daring and courageous entrepreneurs, then there wouldn’t be much opportunity for anyone.


One of the entrepreneurs that have made a lot of positive changes in the world is Bob Reina. He is one of the founders of Talk Fusion. He has taken the time to build a company and an app that is good for helping people build their business. One of the aspects of business that Talk Fusion takes on is the marketing aspect. Marketing is one of the hardest aspects of starting a business. When starting a business, people have to not only learn that the business exists, but also be presented with enough reasons to go shopping with this business.


When it comes to bringing forth new products, it is important for the developer and business owner to come up with ways to sell it. One of the best ways to sell products is to come up with a promotion that will attract customers to the product. Among the promotions that Talk Fusion was given was the 30 day free trial. This allows the user to try it out for himself so that he will see for certain whether it is a good fit for him or not.

All Of The Support Keith Mann Gives To New York

If there is anything that could be said for prominent successful people, it is that they are always one of the first that are willing to give to their community. One example of someone who is very successful in his pursuits is Keith Mann. He is someone that is involved with changing the lives of children in New York City. After all, there are plenty of neighborhoods that could use the extra funding that will bring about greater success for people in NYC. This is one of the reasons that Keith Mann has taken the time to make sure that he is providing schools with what they need.


One thing that he has done was offer scholarships to students that show a lot of skills in business. This allows students to attend college and get the education they need in order to get their business off the ground. One scholarship that he is giving out to one student every year is one that offers students a lot of award for professional achievement. In order for a student to qualify for the scholarship, he has to write an essay about how the scholarship is going to help him towards his goals.


Another thing Keith Mann has done was express his support for the NYPD. He does see them as human. Among the things that he has said to the people was to give the NYPD a break. After all, they are human and some of them have families to go home to. For one thing, Keith Mann is involved in the community in a wide variety of ways. Therefore, he is one of the people that are making a lot of changes in New York. He is also inspiring the young generation to continue to make the changes in New York towards the positive.

Future Predictions of the Internet of Things (IoT) by Jason Hope Scottsdale, AZ

In the tech industry, the “Internet of Things” has become popular due to the advancements witnessed in the growth of smart devices. In simpler terms, it refers to a network-enabled device that allows 2-way communication. It could be a home thermostat, pacemaker, refrigerator or micro-sale transponders. Jason Hope, an Arizona-based entrepreneur and philanthropist predicts the area that is poised to enjoy the most benefit from IoT is the hospitality industry.

Explosion of Internet-Enabled Smart Devices

In the recent past there have been a massive explosion of internet-enabled devices that have accustomed the general public to a number of new applications that become normal and expected. People are able to get transport from apps like Uber, Lyft and ZipCar and dates from Tinder and OKCupid. The convenience and ubiquitous nature of the internet technology will make it necessary for the hospitality trade to go after.

Jason Hope (@jasonhope) observes that as consumers are getting more used to the IoT and having more amenities available in their homes, they will demand for the same amenities to be availed when they are on the road in future. An example could be the possibility of hooking up a smart phone to the HVAC unit in the room, which people will soon expect. According to Gartner, Incorporated, over 26 billion units are expected to be installed by 2020.

Future of Hospitality Industry

As an industry that has a guiding principle of offering seamless, easy, efficiency, comfort and personal attention. Then the Internet of Things will offer lots of solutions to all the potential issues guest services normally address. For instance, a smart minibar can not only bill customers automatically but also monitor the inventory and order for refills automatically.

It could also feature a guest profile that is personalized to make sure that it will be stocked with all the visitor’s preferred and favorite snacks and drinks in advance. The technology could be further stretched to include facial recognition software that will alert the receptionist of any returning guest (s) and their preferences to help the hotel offer the most personalized services.

Read Jason Hope’s blog for more information on the future of technology.

About Jason Hope

He has a deep passion for technology and giving back to the society. He holds a Finance degree from Arizona State University (ASU) and MBA from W.P. Carey School of Business (ASU). He pledged $500,000 to the SENS Foundation in their cause to battle age-related diseases.

Click here to learn more about Jason Hope’s grant program for high school and college students.


Wessex Institute Spearheads International Knowledge Transfer Through Conferences

The Wessex Institute of Technology is an international center of knowledge transfer situated at the heart of New Forest National Park, England. The unique body serves the international community of scientists through a series of conferences.

The objective of the Wessex Institute of Technology conferences is to enhance knowledge transfer mechanisms where professionals and academicians can freely interact for the greater good of the universe.

This year alone, the institute has facilitated conferences including Energy Quest 2016, Heat Transfer, Water Pollution, Design & Nature, among others.

The event will be held in Penang, Malaysia from 6th-8th December 2016. The conference has yielded great success and was first held in Skiathos, Greece (2003). Last year, the event was hosted at the Istanbul Technical University under the Faculty of Architecture.

Discover The Benefits Of Superior Banking

NexBank is known for their superior banking practices and becoming one of the fastest growing online banks in the industry. They are currently based in Dallas, Texas and have over 269,000+ customers to date at their local branch. You have the option of many banking services that are available from their official website. You can register for an account and have access to your money right away. In fact, if you have any questions or concerns a friendly professional is standing by to take your call 24/7 for customer convenience.

NexBank has become popular for merging with the the Habit For Humanity and providing home ownership programs from low income individuals. They are committed to providing resources for the community to thrive and decided that becoming a part of the housing industry would allow them to help hundreds of family live their dreams of home ownership. In fact, parents and students are given the opportunity to save on tuition and fees by joining their college savings program that gives you over 5,600+ ways to save on college.

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NexBank has been serving the community for over 50 years providing a great opportunity for their customers to get many banking services at a fraction of the cost of their competitors. Many of their customers have been able to buy a new house, car, or boat with NexBank. They ensure that your money does more than just sit there. You’re invited to become a member today by registering for an account on their secure website.

Securus Technologies Employees Earn International Certifications

In today’s media world, we are getting used to seeing negative stories on law enforcement personnel. It seems very rare that a positive story pops up. However, this is exactly what happened recently on PRnewswire.com. The article was published in September.


The article published in September was about eleven employees, of Securus Technologies, who recently earned international recognition. These employees are field service specialists. The recognition they received was due to achieving the level 1 certification for the Building Industry Consulting Service International installer. This international is not held by many individuals.


Securus Technologies is a company that operates and manages the information and communications departments for many law enforcement and correctional facilities across the United States. The company is headquartered in Dallas, Texas. They have offices in other Texas locations and Georgia too. The information and communications services provided to these facilities include all data, voice, video, and audio systems. The company designs, installs, manages, and maintains all systems for each of the facilities they serve.


These systems ensure that all correctional officers, inmates, and the general public stay safe. International certification is a great achievement for Securus Technologies, and the specialists who earned them.


Thor Halvorssen on Human Rights Violations

According to an article in the Biz Journals, Thor Halvorssen is a troublemaker for tyrants. That is great news as they can definitely cause trouble for everyone who has to live under them. Almost 50 percent of the world’s population lives under despotism, but if Thor has his way that would end for everyone.

Thor is certainly doing his part, as he often is talking to multiple people on the phone and the internet about human right problems around the world. He calls himself a classic liberal but he does not care how your political views line up to his. Thor Halvorssen only cares deeply that you care about human rights violations wherever they are found in the world. He has thrown donors with large checks out of his office because they tried to dictate which issues the Human Rights Foundation that he founded almost a decade ago should address.

He has also done wonders at raising funds from some of the most unusual sources. For example, he convinced Wikipedia’s founder Jimmy Wales to give a full set of USBs to North Korean dissident groups. He has received funding from Google’s founder Larry Page and PayPal’s founder Peter Thiel.

Thor works about 20 hours a day. Many of his staff say that he is at his best when everyone else in the United States is winding down for the day. He runs almost nonstop on supplements that he has taken for years. His boundless energy is contagious because he knows that he can be a catalysts to creating change in the world.

Thor is best known for creating the Oslo Freedom Forum. During this event every year, people throughout the world gather to discuss human rights and what can be done to ensure that they exist everywhere. This year the Oslo forum featured a full day of meetings on how to empower the internet to become an advocate for change. Therefore, even if you cannot even leave home you can help Thor spread his message.

Learn more about Thor Halvorssen: https://www.buzzfeed.com/rosiegray/is-this-the-face-of-a-new-global-human-rights-movement?utm_term=.hu1rbrvoK#.sgLP3Pq98