Making a Global Brand out of a Local Meat processing Plant-the Story of the OSI Group

The OSI Group has become a household name in the provision of processed meat products in the country. The business started out small in the 70’s and had expanded its influence to more than 17 countries in the world. It is the sound and visionary leadership offered by leaders such as David McDonald and Sheldon Lavin, is one of the reasons that the company has become as successful as it is. Currently, they are expanding their operations in China, where they hope to make the business the largest suppliers of meat and meat products.

The company is currently ranked as the third largest supplier of meat and meat products in China. However, with their current expansion plans, the business could quickly become the most critical processor of poultry products in the country. The existing processing plants in the country supply meat products to businesses such as Papa John’s, Subway, Starbucks, Yum and many others. The success that the company has had in China has been seen as a direct result of the decision which they made 20 years ago when they decided to venture into the country. They wanted to create such a great relationship with employees that the employees would not have a hard time building loyalty among the customers.

It is an idea that has helped the management of the group expand their business and retain their employees for many years. Among the incentives that they have been offering their employees, is an opportunity for career growth, the chance to get more education through the financing system that the company has and many others. They have managed to retain most of their employees through these efforts, and this has strengthened their presence in the country and many other places they have ventured.

The CEO of the company Sheldon Lavin is one of the few people who has been around since the company was in its early and formative stages. He was initially a financial advisor attached to the bank that was in charge of the expansion of Otto & Sons, the original name of the group. He was invited by the bank to take part in the day to day running of the business, an offer that he accepted. He has led the company to massive levels of success because of hi believe in empowering the employees as a way of ensuring that the clients get quality service at all times.

Learn More: www.fooddrink-magazine.com/sections/producers/1308-osi-group