RealReal is not a newbie to the pop up game. They successfully hosted a pop up store in 2016 in New York City which brought in $2 million dollars. The success that that initial pop up store brought in has encouraged The RealReal to do more of the same nature. For a company that was initially strictly an online marketplace, the addition of a brick and mortar store, even if just a pop up one brings in more sales and boosts the stores popularity.
In 2017, The RealReal held a two month long pop up in San Fransisco to much success and praise. The latest pop up store has once again helped in bringing awareness to the company and brand. Since the wrap of the 2017 pop up, the company has seen a increase of 500 percent in online sales in the area. Hoping to ride on the success of their last pop up, the company plans to open another pop up store coming up in Las Vegas. Their ultimate goal with this upcoming pop up is to not only raise awareness of their brand in that region, but to also tap into the fashion crazy shoppers that reside and shop in that area. The idea is to get people that aren’t maybe familiar with the digital shopping experience will use this opportunity to become more comfortable with the experience.
The RealReal started as a small in home consignment business with one determined lady visiting homes with a U-Haul. CEO Julie Wainwright literally built the company from the ground up from the inside of her home. Today it is known as one of the premier luxury consignment shops online and employs over six hundred people. They have also expanded to have locations throughout the use and ship product worldwide. What sets The RealReal apart from other so called “luxury” online consignment shops is that they celebrate the creator, appreciate authenticity. They go through the process to make sure what you see, is what you want and it is what you are getting. More than that they strive for you to have a enjoyable, easy and successful online experience from start to finish.